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HOME  Article Marketing - at Last, a Free Step by Step, how To Guide (part 11) |
| Article Marketing - at Last, a Free Step by Step, how To Guide (part 11) | | Published by: mike 2009-01-08 |
| | In the last section of article outline was discussed. This time we will learn how to create a powerful headline that produces results for you Article Marketing business.
The headline is probably the most important skill in article writing. A powerful headline leads to viewers opening the article to read the entire thing. A weak headline means that a prospective reader will probably skip over your article in favor of another headline that stimulates their interest.
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** Step 9 Powerful, Attention Grabbing Headlines **
Poor headline writing skills is the single biggest reason that some article writers fail to get traffic and potential new subscribers to their website.
A great headline will stand up and scream Look at Me.
There are a number of things that you can do to improve your headline writing skills
1.) Visit Google or one of your favorite search engines and conduct a search for Power words and Phrases. Once the search is complete visit the top 10 results. Use the lists of power words and phrases that are displayed to create text file that you can use when you are brainstorming for a headline.
2.) Use keywords in your headline that are appropriate to the content of your article. The keywords should be used in the first 4 to 6 words of the headline.
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3.) Stir the curiosity of your readers with words like unlock , discover , etc.
4.) It is human nature to want to know the answer to a question. Use questions in your headlines to take advantage of this. Ask a question such as Do you Know , What if , or Have you Ever Wanted to Know.
5.) Top lists work great as well. Use something in the way of The Top 10 Reasons , Top 7 tips , etc.
6.) Make your headline informative. 12 Reasons to and 3 Ways to are good examples.
We have all heard the old adage You only have one chance to make a good first impression. That saying is very much true in the article marketing world as well. Your headline is your first impression with a reader and you must pique their interest or they will move on.
Use these tips to create killer headlines that will compel your reader to read your entire article.
This mini-course will be continued in Part 12.
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